About Yups
Full-stack growth for modern e-commerce
We partner with e-commerce brands to build high-converting storefronts, scale acquisition with performance marketing, and unlock growth with data-driven optimization.
Who We Are
A single team for e-commerce growth
Marketing, web development, and data & AI aligned under one strategy, managed by one team, and focused on measurable outcomes.
Storefronts & ReplatformingConversion Rate Optimization (CRO)SEO Optimization & ContentPaid Performance (Google, Meta)Analytics & DashboardsIntegrations & Automation
Leadership
Experienced across growth, web, and data
Our founders lead strategy across acquisition, product, and analytics designed specifically for e-commerce performance.
Gorjan Stojmenovski
CEO & Growth
Performance marketing leader focused on profitable acquisition and retention for online stores. From channel strategy to campaign execution, aligned to revenue outcomes.
Eleni Mickovska
CEO & Data
Data & AI specialist building analytics foundations, decision dashboards, and predictive insights to improve conversion and lifetime value across the funnel.
Stefan Sajkovski
CEO & Web
Full-stack web leader delivering fast storefronts and clean architectures that are built to convert and scale without compromising performance.
Capabilities
Built for performance and scale
We integrate the full stack required to grow modern e-commerce from storefronts and CRO to acquisition and analytics.
Storefronts & Platforms
Design, build, and replatform: Shopify, WooCommerce, custom headless with Next.js and CMS.
Conversion Optimization (CRO)
Improve add-to-cart, checkout completion, and average order value with UX and testing.
SEO & Content
Technical SEO and content frameworks designed to compound organic traffic and revenue.
Paid Performance
Google and Meta performance engines aligned to ROAS and payback windows.
Analytics & Dashboards
Event tracking, models, and reporting to understand CAC, retention, and LTV.
Integrations & Automation
Custom APIs, ops automation, and data pipelines that remove bottlenecks at scale.
Results
Growth outcomes we focus on
We prioritize outcomes that move revenue: conversion, ROAS, organic compounding, and operational efficiency.
+59.7%
Checkout Speed & UX Improvements
+200%
Organic Traffic Growth
20 Days
High-Intent Lead Generation
How We Work
A focused, four-step engagement
Clear, outcome-led phases designed to deliver value quickly and scale with your store.
Discovery
Identify goals, constraints, and the growth levers with the highest ROI.
Strategy
Define the roadmap across storefront, acquisition, and analytics.
Build
Implement the stack and experiences, measured against targets.
Scale
Optimize, automate, and expand what performs best.
Ready to scale your e-commerce brand?
Let's map the highest-impact work for your store and build a plan that compounds.